Company Cortex — Teach Your AI to Think Like You
Company Cortex — Teach Your AI to Think Like You
A 5-module, 16-lesson online course that walks you through building the knowledge foundation your AI needs to actually be useful. No fluff. No theory. Just a step-by-step system for making AI work for YOUR specific business.
$97 — Instant Access
Here's Why AI Doesn't Work for Most Small Businesses
You've tried ChatGPT. You've played with a few tools. Maybe you even signed up for something. But every time, it felt… generic. Like it was giving you someone else's answers instead of yours.
That's because AI doesn't work until you give it something real to work with.
Not generic prompts. Not someone else's templates. Your brand. Your processes. Your customers. Your knowledge. That's what the Company Cortex course teaches you to build.
What's Inside the Course
5 modules. 16 lessons. You'll learn how to organize your business knowledge into a Company Cortex using NotebookLM, create SOPs with AI, build a brand voice guide your tools can actually use, and set up the foundation that makes every other AI tool in your business smarter. Go at your own pace. Come back anytime.
The Foundation of Your Company Brain
3 lessonsIntroduction to NotebookLM, setting up your first notebook, and understanding how AI knowledge bases actually work.
Defining Your Brand Voice & Identity
4 lessonsDocumenting your tone, creating a comprehensive Brand Voice guide, and training the AI to sound exactly like you.
Mapping Your Products & Services
3 lessonsStructuring your offers, creating dynamic FAQ databases, and feeding product specs into your Cortex.
Automating Your SOPs & Processes
4 lessonsUsing AI to extract processes from your head, documenting workflows, and creating your Operations notebook.
Connecting Your Cortex to the Real World
2 lessonsIntegrating your new brain with JourneyBuilder, creating presentations with Gamma, and daily AI workflows.
Total: 5 modules. 16 lessons. Self-paced. Lifetime access.
Start Building Your CortexBy the End of This Course, You'll Have:
A complete Company Cortex framework — organized, structured, and ready to use
Your business knowledge in NotebookLM — brand voice, products, FAQs, processes, and sales approach
SOPs documented using AI — without writing a single one from scratch
A clear understanding of how to connect your Company Brain to tools like JourneyBuilder, Gamma, and AI agents
A system you can keep building on — every new piece of content you add makes your AI smarter
Is This Course for You?
Yes if...
You're a small business owner who knows AI is important but doesn't know where to start
You've tried AI tools and they felt generic and disconnected from your business
You want a structured, step-by-step approach you can do on your own time
You want to understand the WHY behind Company Cortex — not just follow along once in a live session
Not for you if...
You're looking for enterprise-level AI strategy
You want someone else to build it all for you (check out the DFY plans on the Work With Jay page instead)
Company Cortex Course
The complete DIY framework
What Students Are Saying
Real feedback from business owners who built their Company Cortex.
"I finally understand how to make ChatGPT sound like my brand. The Brand Voice module alone was worth the price of the course. My emails write themselves now."
Marcus T.
Agency Owner
"I had all my processes in my head. Jay's SOP extraction method using NotebookLM helped me document my entire onboarding process in an afternoon."
Elena R.
Consultant
"The way Jay breaks down complex AI concepts into simple, step-by-step actions is unmatched. I went from overwhelmed to having a fully functional Company Brain."
David H.
E-commerce Founder
Want to Build It Live With Jay? Join the Brain Dump Workshop.
The Company Cortex course is the DIY path. The Brain Dump Workshop is the live kickstart. Once a month, Jay runs a 2-hour hands-on session where you start building your Company Brain in NotebookLM — using your actual business content, with Jay guiding you in real time.
What happens in the workshop:
- You learn why AI fails without a knowledge foundation — and what to do about it
- You start building your Company Cortex in NotebookLM — 5 notebooks, your real business content
- You run through the SOP Creator interview — Jay asks the questions, AI generates the next one, and you walk out with your first SOP started
- You get a live walkthrough of how the Company Brain connects to tools like Gamma, voice AI, chat agents, and JourneyBuilder
- Every attendee gets a 15-minute next steps call with Jay
Important: This workshop gets your foundation started — not finished. Building a complete Company Brain is an ongoing process. The workshop gives you the structure, the first real content, and the confidence to keep building on your own.
Workshop Starts In:
Live. Monthly. 2 hours + 15-min optional Q&A.
Max 20-30 attendees per session.
Next session: Tuesday April 28th at Noon Eastern. Limited to 20 spots.
Which One Is Right for You?
Company Cortex Course
$97 one-time
Format & Length
Self-paced online • 5 modules, 16 lessons
Best For
People who want to learn the full system at their own pace.
What You Get
Complete framework, all 16 lessons, lifetime access.
Brain Dump Workshop
$97 one-time
Format & Length
Live monthly with Jay • 2 hours + Q&A
Best For
People who want a live kickstart with hands-on guidance.
What You Get
Foundation started, first SOP drafted, 15-min call with Jay.
Can I do both?
Yes — the course gives you the full system, the workshop gives you live momentum. Not sure? Start with the course. If you want the live experience too, the workshop is always there.
Stop Figuring Out AI Alone
Whether you go self-paced or live, the result is the same: your business finally has a knowledge foundation that makes AI actually useful. Pick your path and get started.
