The AI Tools I Actually Use
I get asked all the time: "Jay, what tools do you use?" Here they are. These are the platforms, apps, and AI tools I use every single week in my business. Some are free, some are paid — all of them are tools I personally recommend.
Note: Some links below are affiliate links — meaning I may earn a small commission if you sign up. It doesn't cost you anything extra, and I only recommend tools I actually use.
If I Could Only Use 5 Tools
If someone told me I could only keep 5 AI tools to run my entire business, here's what I'd pick — and why:
1Claude
For all my writing and heavy thinking.
2JourneyBuilder
To actually run the business and marketing.
3Perplexity
To find facts and do research fast.
4NotebookLM
To build my customized company brain.
5Gamma
To make presentations and docs look amazing.
AI Assistants & Chat
My go-to conversational AI models for writing, brainstorming, and daily tasks.
Claude
My absolute favorite AI for writing and analysis. It sounds the most human and follows instructions beautifully.
ChatGPT
The classic. Great for data analysis, custom GPTs, and general-purpose tasks.
Perplexity
A conversational search engine. I use this instead of Google for research and finding facts quickly.
Google Gemini
Google's AI assistant. Excellent for integrating with Google Workspace apps like Docs and Sheets.
AI Content & Video
Tools that turn ideas into professional videos, presentations, and brand assets.
HeyGen
Boosts your business with AI-made videos. Quickly crafts customized content with realistic avatars.
Gamma
The most amazing AI presentation building tool on the market. Create slide decks in seconds.
Hera
Your AI Motion Designer. Create professional motion graphics in seconds from text.
AI Research & Knowledge
Tools for digesting information and building your company's 'brain'.
Google NotebookLM
AI-powered research and Company Brain builder. Upload your docs and let AI synthesize them.
Building & Vibe Coding
Tools that let you build software and apps without being a traditional developer.
Cursor
An AI-powered code editor that feels like magic. It writes and edits code with you.
Replit
Build apps directly in your browser with an AI assistant that does the heavy lifting.
Claude Code
Anthropic's command-line AI coding assistant for complex development tasks.
Business Platform
The core infrastructure to run your business.
JourneyBuilder
My all-in-one AI marketing platform. Replaces your CRM, email, SMS, scheduler, and more.
Other Tools I Recommend
Specialized tools that solve specific problems brilliantly.
FormWise
Simplifies creating and managing AI-powered forms and internal tools.
Brandwell
Easily create lots of great content without the hassle. Perfect for marketing.
Minvo
Uses AI to transform long-form videos into short viral clips for social media.
Secta
Hundreds of professional portraits without a photographer. Your personal portrait studio.
PickAxe
The 'Shopify of AI apps'. Build custom AI tools and sell access to them.
Syllaby
AI-powered video creation and scheduling platform. (Use CODE: JAYVICS)
Want to See These Tools in Action?
Every Friday I demo a different AI tool live — for free. It's the fastest way to see what these tools can actually do before you commit to learning them.
Frequently Asked Questions
A few things you might be wondering about these tools.
